The 302nd Exhibition Form, Color and Structure: The Sensual World of Aoshi Kudo
September 02, 2011 - September 28, 2011
Aoshi Kudo creates a world of limitless beauty. His package designs for clients like Shiseido transcend the realm of cosmetics packaging to become veritable objets dfart in and of themselves. Just setting them down somewhere charges the space with an air of majestic clarity. Carefully considering both the momentary and longer-term relationships between consumer and product, his works are also tiny encapsulations of communication design.
Having produced outstanding work in recent years as a creative director—the work of giving a productfs image further breadth—Kudo for this exhibition looks at his own creations from the perspective of gform, color and structure.h
He pursues pure gformh through careful examination of the actual colored object (product)—separating it from the compound tangle of brand and marketing elements, uses and needs, that otherwise color it—and devises a structure for communicating with the people who will take it in hand.
Note: gggBooks 99: Aoshi Kudo will be published in conjunction with the exhibition.
The exhibition offers an opportunity to experience the more direct and unaffected sensibility that Kudo, who faces branding projects and other very composite and conceptual work every day, applies when approaching form.
ginza graphic gallery (ggg)
DNP Ginza Building, 7-7-2 Ginza, Chuo-ku, Tokyo 104-0061
Tel. 03 3571 5206
11:00am-7:00pm (until 6:00pm on Saturdays)
Closed on Sundays and holidays
"The Essece of Three-Dimensional Surfaces"
Thursday, September 22
Speakers: Aoshi Kudo and Keiko Hirano
Venue: DNP Ginza Building 3F
Reservation required (seating capacity: 70)
*Booking starts from September 2 on this website.
Designer, Creative Director
Born in Tokyo in 1964, Kudo graduated from the Tokyo University of the Arts (former Tokyo National University of Fine Arts and Music) in 1988. That same year he joined Shiseido, where he was involved in developing designs for both domestic and overseas markets. He was posted to Paris from 1992 to 1996. In 2005 he left Shiseido and established Communication Design Laboratory with designer Keiko Hirano. He engages in cross-genre activities that range from product design to brand image direction, but share the common perspective of gdesigning communication.h Kudo is also a part-time lecturer at Tokyo University of the Arts. His numerous domestic and international awards include the 2001 Mainichi Design Award, the Tokyo ADC Members Award, the Tokyo ADC Award, the American Institute of Architects New York Design Award, the ID-Award, the Japan Package Design Grand Prize, the Japan Display Design Association Grand Prize, and the New York ADC Silver Prize. Kudofs notable projects include cosmetics product and package design for Shiseido Men, IPSA, and Za; creative direction and design for the Shiseido Qiora product line and its New York shop; brand image direction for Mitsukoshi; directing the development and design of the gKihoshih line of packaging paper produced by Takeo and Nisshinbo; and overall brand direction for Shiseido Professional. www.cdlab.jp
Ginza Graphic Gallery (Contact: Ozawa) Tel: 03-3571-5206