The280th Toshio Yamagata Exhibition
October 05, 2009 - October 28, 2009
Toshio Yamagata is a central figure in Shiseidofs advertising, having been involved as art director and creative director in developing the companyfs brand, art direction for exhibitions, and developing the copy in 2005 for Shiseidofs corporate message gThis moment. This life. Beautifully.h He is also involved in designing posters for the Sankai Juku dance company, and in book design for photography collections, including Yoshihiko Uedafs gAMAGATSUh and Bishin Jumonjifs gWABI,h in which he emphasizes Japanese beauty and physical beauty to express an inimitably elegant world far removed from that of everyday life. In this exhibition, experimental new works on the theme of gfacesh are displayed on the first floor, while the basement floor contains a collection of Yamagatafs previous art direction work for Shiseido, as well as his book designs for photography collections and graphics from cultural presentations. The exhibition is sure to express Yamagatafs individuality, with his constant preoccupation with cosmetics and female beauty. In addition, Yamagata Toshio(volume 91 in the gggBooks series) will be released to coincide with this exhibition. Please take a look at the information below and distribute it as widely as possible. We would appreciate any coverage your media could give to these events.