Exhibition information

The 367th Ginza Graphic Gallery Exhibition HARUMI YAMAGUCHI~YOSHIROTTEN Harumi's Summer

July 06, 2018 - August 25, 2018

  • facebook
  • tweet
  • url_copy
PARCO—a retail chain that emerged in the early 1970s—transcended the parameters of a commercial establishment and became a social phenomenon. Harumi Yamaguchi from the outset participated in the production of PARCO’s advertising as an illustrator, instantly bringing her squarely into the limelight. The women she depicted—“Harumi Gals”—while comprising an integral part of PARCO’s advertising strategy, greatly inspired the women of the day, who were eagerly searching for new lifestyles. The energy of the strong, positive, lithe Harumi Gals, bursting from Yamaguchi’s canvases, even today, when their role as advertisements has long ended, continue to fascinate us as vividly as ever.
This exhibition, titled “Harumi’s Summer,” was suggested by Harumi Yamaguchi herself as an event for summer 2018, with graphic artist and art director YOSHIROTTEN serving as her collaborator. The show has been possible because each and every work by Yamaguchi is imbued with a universal power that never loses its brilliance, even after it has become divorced from its original purpose. Her representative works drawn by airbrush, her series of 62 females created for PARCO using myriad techniques of expression, her beautiful illustrations featured in Seiko Tanabe’s biography of novelist Nobuko Yoshiya, her elegant horses for the Japan Racing Association (JRA)—these and the many other masterpieces Yamaguchi has contributed through the years, approaching each subject with dedicated sincerity and working them up with carefully chosen techniques, will be trimmed and reconfigured from YOSHIROTTEN’s unique perspective.
Visitors are sure to enjoy this artistic “jam session,” limited to a single summer, between Harumi Yamaguchi’s works—which creative director Kazuko Koike has described as “iIlustrations that strum the tunes of the times”—and a creative artist of the new generation.
 

Venue

DNP Ginza Building 1F/B1
7-2, Ginza 7-chome, Chuo-ku, Tokyo 104-0061
TEL: 03-3571-5206 / FAX: 03-3289-1389
Open hours: 11:00am - 7:00pm.
Closed on Sundays and holydays / Admission free

Cooperation

NANZUKA

Opening Party

Date: July 6, 2018 (Fri.) 5: 30 –7: 00pm
Venue: ginza graphic gallery

Gallery Talk

Date: July 13, 2018 (Fri.) 6: 30 –8: 00pm
Speaker: Kazuko Koike + Harumi Yamaguchi + YOSHIROTTEN
Venue: 3F, DNP Ginza Building
* Japanese only, Admission free, Reservation required, 70 seats available

Publication

"gggBooks-126 Harumi Yamaguchi" 
Text: Kazuko Koike (Creative Director / Director of Towada Art Center)
Editing & Design: Yoshiro Nishi, Satomi Umezu (YAR)

Harumi Yamaguchi

Born in Matsue in Shimane Prefecture, Japan, Yamaguchi graduated from Tokyo University of the Arts with a degree in oil painting. After working in the publicity department of Seibu Department Stores, she began her career as a freelance illustrator. In this capacity she participated in numerous advertising projects for PARCO, a leading chain of shopping complexes that encompass not only department stores but also a theater, cinema, a museum, restaurants, and clothing stores. Leading the chain are the PARCO stores opened in Tokyo’s Ikebukuro district in 1969 and in the Shibuya area in 1973. Since 1972, Yamaguchi has depicted female figures using airbrush techniques, instantly establishing herself as an illustrator who symbolizes the era.
In recent years, Yamaguchi’s works have been presented in exhibitions at museums in Japan and abroad, including “Japanorama. A new vision on art since 1970” at Centre Pompidou-Metz (France, 2017), “The House of Fame” at Nottingham Contemporary (UK, 2018), and “Hyper! HARUMI GALS!!” at PARCO MUSEUM (Tokyo, 2016). Her works are included in the permanent collections of the Museum of Modern Art (MoMA: New York), the Center for Contemporary Graphic Art (CCGA: Fukushima, Japan), etc.
www.yamaguchiharumi.com
 

YOSHIROTTEN

YOSHIROTTEN is a graphic artist and art director based in Tokyo. Born in 1983, he works across a wide spectrum of fields, including graphics, moving images, 3D works, installations and music. Besides his career as an artist in his own right, YOSHIROTTEN also serves as an art director and multidisciplinary designer for diverse clients, his works ranging from artwork for both nationally and internationally known musicians, to graphics for fashion brands, advertising visuals and commercial space design.
YOSHIROTTEN has held solo shows in London and Berlin, and in 2018 he mounted a massive exhibition of his works, his largest to date, titled “FUTURE NATURE.” Held at TOLOT/heuristic SHINONOME in Tokyo, the exhibition included an enormous installation work using 1,300 square meters of space, 3D works, moving images and graphic works. The show attracted almost 5,000 visitors. In 2017 a collection of his artworks, "GASBOOK 33 YOSHIROTTEN," was published by GASBOOK.
http://www.yoshirotten.com/