DNP Group Vision 2015
Shueisha, the corporate predecessor of DNP (Dai Nippon Printing Co., Ltd.), was founded in 1876.
Its motto, “Run a civilized business,” expressed the company's determination to contribute to Japan’s modernization and cultural enlightenment.
The determination has been passed down to today's DNP
as “DNP Group Vision 2015”
that underpins a variety of DNP’s business fields.
The DNP Group connects individuals and
society, and provides new value.
The DNP Group
provides society with what individuals need,
provides individuals with what society needs.
Use P&I Innovations to expand business,
primarily around four growth areas.
“P&I Innovation” refers to the creation of new value—
value that never existed before—by combining printing (P) and information (I) as DNP’s strengths along with diversified partners.
DNP's “Four Growth Areas”
- Knowledge and Communication
Supporting people's lifestyles and fostering culture within an
advanced information society by conveying valuable information
reliably, safely, and in optimal formats.
- Food and Healthcare
Supporting safer and higher-quality living and lifelong health
maintenance amid changing population dynamics, including the
increasing aging of society.
- Lifestyle and Mobility
Aiming to achieve greater comfort in response to increasing
desire for personal space as a result of consumers' diversifying values.
- Environment and Energy
Aiming to make environmentally friendly society a reality
in order to simultaneously achieve economic growth and
DNP Group Guiding Principles
Taiwa (dialog) and cooperation
Each member of DNP becomes a professional in his or her field.
Actively and repeatedly engaging in taiwa and working together with
people both inside and outside the company leads to the generation
of original products and services that never existed in the past.