In the 1980's, the service sector began to play a more important role as the focus of the Japanese economy shifted from heavy industry to lighter, more compact products.
Fast food and convenience stores became part of the familiar landscape, and products like personal computers, CD players, and video decks became an integral part of people's lives.
We focused our efforts on our multimedia business, starting with CD-ROM versions of "Dictionary of Science and Technology" and "Kojien" (the authoritative dictionary of the Japanese language), which we produced by applying printing technologies that we had already cultivated to the fields of information processing and product processing. During this period we also strengthened our product development functions by establishing a separate laboratory for each business field, and brought to market such new products as smart cards, thermal transfer printing media, rear projection television screens, and color filters for liquid crystal displays.
Following the Plaza Accord, an international agreement that depreciated the US dollar relative to major currencies including the yen, the Japanese economy began an unprecedented boom. In the fiscal year ended March 1989, DNP's consolidated sales exceeded 1 trillion yen for the first time.
||Dec.||15||Yoshitoshi Kitajima became president and Orie Kitajima became chairman of DNP|
|－||Second oil crisis|
||Dec.||－||Developed aseptic filling system for "Bag in Box (BIB)" containers|
||Mar.||－||Developed "MD-1" specialized containers for Meiji Dairies Corporation's Meiji Bulgaria Yogurt|
||－||Developed carrier tape for transporting precision electronic components; entered the industrial supplies business|
|－||Began producing polyethylene terephthalate (PET) plastic bottles|
||Apr.||15||Opening of Tokyo Disneyland|
|May||－||Developed thermal injection technology for decorating molded plastic products|
|Sep.||6||Opened Kuki Plant in Saitama Pref.|
|Nov.||15||Developed re-writable smart cards (smart card prototype)|
|Nov.||－|| Fuji Xerox Co., Ltd. began selling
the world's first plain-paper facsimile machine|
DNP developed fused thermal transfer ink ribbons
|Dec.||6||Iwanami Shoten, Publishers released the third edition of "Kojien," produced using a computerized typesetting system (CTS) for both text and illustrations|
|－||Began producing rear-projection television screens|
||Nov.||15||Developed technology for mass-producing rainbow holograms using transfer printing|
|Dec.||1||Opened micro-products plant in Kisshoin, Kyoto|
||Mar.||17||The International Exposition, Tsukuba, Japan, 1985 (Expo '85) held in Ibaraki Pref.|
|Jun.||19||Developed large-capacity optical cards amenable to mass production|
|Jul.||11||Completed construction of our Central Research Institute's Kashiwa Laboratory|
|Nov.||－||Produced Japan’s first CD-ROM dictionary: Dictionary of Science and Technology (Sanshusha Publishing Co., Ltd.)|
|－||Developed dye sublimation thermal transfer ribbon technology and began production|
|－||Developed technology for producing color filters used in liquid crystal displays|
||Mar.||4||Opened Ginza Graphic Gallery (ggg)|
|Apr.||1||Equal employment opportunity act for men and women took effect in Japan|
|Apr.||18||Developed material for use in prosthetic joints, which was selected by Japan Science and Technology Agency as a notable invention|
||Mar.||13||Developed urine testing paper using printing technology|
|Apr.||1||Japan National Railways divided and privatized|
|Jun.||10||Established technology for direct printing of high-definition images|