DNP In-house Magazine Accredited with Carbon Footprint Mark
Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce that its Company magazine, DNP Family, has become the first in-house magazine in Japan to be accredited with a license to use the Carbon Footprint Mark. DNP Family is published four times per year with approximately 40,000 copies distributed to DNP Group employees. The latest edition bearing the CFP mark is volume 34, which will be completed on August 31, 2011.
In the past, there have been instances of DNP pamphlets and reports being accredited with a license to use the CFP mark. On this occasion, in addition to staking out a stance highlighting the Company's role in leading promotional activities designed to help disseminate the CFP mark, DNP also intends to make the link to higher eco-awareness among its employees, so that they come to consider it natural to act in a manner considered friendly to the global environment, both in their corporate duties and their daily lives.
The Carbon Footprint (CFP) system is a mechanism that takes the greenhouse gasses (GHG) emitted throughout a product's entire lifecycle, from raw materials procurement, through production, distribution and marketing, use, operation and maintenance, to disposal and recycling, then calculates these gasses as CO2, and through the medium of the CFP mark displays those emissions in an easy to understand format. Reflecting the trend towards reducing CO2 emissions seen in recent years, since 2009 the Ministry of Economy, Trade and Industry (METI) along with relevant ministries and agencies has operated a CFP Pilot Project as a mechanism for displaying this CFP mark. To establish an international standard is also planned in 2012.
DNP adopted LifeCycle Assessments (LCA*) in 1996, establishing an Eco-friendly Product Development Guideline from the standpoint of reducing environmental burdens, and has also promoted the proposal, design, and manufacturing of eco-friendly products. The Company has also independently developed an in-house system that is compatible with CFP programs, such as those that collate CO2 emissions when products are manufactured in-house. November 2010 saw DNP accredited with the first Japanese domestic license to use the CFP mark for printed materials for promotional and commercial purposes targeting posters and pamphlets. The Company has since been involved in adopting the CFP mark for in-house pamphlets and reports, and the DNP group CSR report 2011 published June 29 and the DNP Annual Report 2011 published August 1 both displayed the CFP mark.
[Forward Looking Events]
DNP will expand targets for the CFP mark to a variety of Company publications. And apart from implementing a service for calculating CFP values from raw materials procurement to production for various publications and packaging from our client companies, the Company will also encourage participation in pilot projects run by government agencies, and promote the spread of the CFP system.
Looking ahead, DNP will remain actively involved in the reduction of CO2 emissions through the provision of eco-friendly products and services, and will continue to contribute to the realization of a sustainable low carbon society.
(*) LCA Life Cycle Assessment: A method that calculates energy consumption and emissions throughout the life of a product from the excavation of raw materials, through manufacturing, distribution, consumption, disposal and recycling, and which stays abreast of environmental burdens in a quantitative manner.
(**) Product price, specification and service content listed in this news release are current on the date of the announcement. This data may change without notice. We apologize for any inconvenience.