News Releases

May 15,2014

 

Dai Nippon Printing Co., Ltd.
TOMORROW'S KYOTO Cultural Heritage Platform
Mainichi Broadcasting System, Inc.

Launch of "Kyoto Cultural Heritage Archive Project"

Archive business project based on high definition images of 17 shrines, temples and castles

 

Dai Nippon Printing Co., Ltd. (DNP), TOMORROW'S KYOTO Cultural Heritage Platform (TOMORROW'S KYOTO), and Mainichi Broadcasting System, Inc. (MBS) are pleased to announce the launch of "Kyoto Cultural Heritage Archive Project." The jointly produced project is designed to preserve tangible and intangible cultural artifacts of Kyoto, beginning with world heritage artifacts, and pass them on to future generations.

The core of this project is the archiving of high-resolution images of 17 shrines, temples and castles that comprise the Cultural Heritage of the Ancient Capital of Kyoto, which is celebrating the 20th anniversary of the registration of Kyoto as a World Heritage site. And the project gets underway with the agreement of the 17 shrines, temples and castles as to the purpose and objectives of the project.

[Background to Project Launch]

TOMORROW'S KYOTO was established in October 2010, with the cooperation of the cultural artifact owners, administrators, citizens, researchers and companies, as a network organization engaged in landscape and disaster prevention issues along with disclosure and preservation challenges, in order to preserve and pass on the cultural heritage of Kyoto. In particular, this network organization hosts the Cultural Heritage of the Ancient Capital of Kyoto Council that brings together the owners of 17 shrines, temples and castles that form World Heritage sites in Kyoto, and which is working on the commonly shared challenges of world heritage. So far, the network organization has hosted forums and study groups, along with a series of lectures by the owners of World Heritage sites and an art contest for children.

In addition to developing an image archive business for art gallery and museum collections both in Japan and overseas, DNP is also promoting a cross media business including television programs based on high-vision materials of World Heritage artifacts, DVD packages, and photographs.

MBS has not only introduced the ancient and famous temples that form numerous tangible and intangible cultural artifacts in Kyoto, but has also produced numerous programs that delve into the real attraction of Kyoto to introduce its beauty in high-vision images and original music.

On this occasion, DNP and MBS, which are in agreement with the ideals and business philosophy of TOMORROW'S KYOTO, have formed an alliance, and are aiming for the development of new business while recording and preserving the important cultural heritage of the historical city of Kyoto as high-definition images. There have been instances of individual archive projects involving the shrines, temples and castles registered as world heritage sites, but this is the first instance of an image project involving the joint participation of 17 shrines, temples and castles that share the following objectives.

[Projective Objectives and Major Contents of the Venture]

  1. To record the tangible and intangible cultural artifacts that are the pride of Kyoto, including the exterior of the buildings, gardens, Buddhist images, Kakejiku-type scrolls and sliding screen pictures, along with the events and festivals, and to preserve these as a common heritage with their owners.
  2. A hands-on facility is also planned to allow for the children who bear the future, and people, both in Japan and overseas, to know and learn of this cultural heritage using the recorded and preserved images. And using the network of universities and libraries that exist throughout Japan, to promote educational programs under the cultural heritage theme.
  3. To host image events under the theme of the history and culture of Kyoto, and plan the development of a cross media venture including teaching materials and e-books. As part of this engagement, commemorative events linked to the Cultural Heritage of the Ancient Capital of Kyoto, celebrating the 20th anniversary of their registration are also planned.
  4. A portion of the revenues from this project form a business model for "The Kyoto Prefectural Foundation: Preserving and Conveying Cultural Heritage" of Kyoto Prefecture, and "The Daisuki (I love) Kyoto Home Town Tax Donation" of Kyoto City.

[Roles and Responsibilities]

TOMORROW'S KYOTO : Project promotion, explanation of the purpose to the Kyoto cultural heritage, commissioning of image photography and cooperation with cross media venture.

DNP: Control of project image materials, planning of image creations and cross media development, along with the operation and control of the venture.

MBS: High-definition (4K) image photography*, production and creation of broadcast programs.

* 4K images
Made up of pixel volume of 3840 X 2160 that is four times that of Full HD, which is the existing broadcasting standard. The camera image sensor is also approximately six times as large as high-vision cameras, and as a result, it is possible to achieve 3-D image expressions.

[Kyoto Cultural Heritage Platform to be Archived]

Kamo-wake-ikazuchi-Jinja (Kamigamo Shrine), Kamo-mioya-jinja (Shimogamo Shrine), Kyo-o-gokoku-ji (Toji Temple), Kiyomizu Temple, Hieizan Enryaku-ji Temple, Daigo-ji Temple, Ninna-ji Temple, Byodoin Temple, Ujigami Shrine, Kozan-ji Temple, Saiho-ji (Kokedera/Moss Temple), Tenryu-ji Temple, Rokuon-ji (Kinkakuji Temple/Golden Pavilion), Jisho-ji (Ginkakuji Temple/Silver Pavilion), Ryoan-ji Temple, Nishi-Hongwan-ji Temple, Nijo Castle

 
TOMORROW'S KYOTO Cultural Heritage Platform
Executive office location: Chukyo-ku, Kyoto
President: Koichiro Matsuura
 
Dai Nippon Printing Co., Ltd
Head office: Shinjuku-ku, Tokyo
President: Yoshitoshi Kitajima
Paid-in capital: 114.4 billion yen
 
Mainichi Broadcasting System, Inc.
Head office: Kita-ku, Osaka
Representative Director: Kazutomo Kawauchi
Paid-in capital: 4 072.49 million yen
 
* Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.