DNP and Creative Partners "AtMa" and "noiz" showcase at Milano FuoriSalone "Patterns as Time":
Installations to redefine new boundaries of printing in advanced technology and design
Japan-based DNP (Dai Nippon Printing), one of world's largest printing companies, will team up with creative partners "AtMa" and "noiz" during Milan Design Week (MDW) to present new value propositions for interiors and other installation designs created with advanced printing technologies that exceed the boundaries of traditional printing. Under the concept "Patterns as Time," DNP will demonstrate how it inspires creativity and turns imagination into reality by leveraging technology-supported design infused with artistic sensibilities.
The exhibit is a collaborative effort joining the creative talents of AtMa, noiz and DNP's Innovative Design Center, which creates artistic printed surfaces for living spaces. The overarching concept is based on DNP's 140-year tradition of combining diverse information and printing formats to communicate traditional and contemporary values.
DNP's method is to utilize patterns as more than mere repetitive graphics. The exhibited work by noiz enlivens the unique qualities of electronic paper developed by DNP, including flexibility, programmability and non-luminescence texture.
AtMa's installation exhibit showcases the use of "Edo-Komon" traditional Japanese patterns to express ideas and DNP's "MiDCiD" concept of utilizing contemporary patterns and colors that revitalize and reinterpret honored Japanese traditions.
"Patterns as Time" Exhibition:
3pm to 7pm, April 8 (Mon.): Press Day
10am to 8pm, April 9 (Tue.) – 13 (Sat.)
10am to 6pm, April 14 (Sun.)
Ventura Centrale District (Via Ferrante Aporti 31, 20125 Milano)
DNP is one of the world's largest comprehensive printing companies, with annual sales of 1.412 trillion yen (approx. 12.81 trillion USD) and 39,000 employees (as of March 2018). DNP's wide range of businesses includes publication printing, commercial printing, packages, decorative materials, smart cards and electronic components. Please visit www.dnp.co.jp/en/.
AtMa is a creative company established by interior designer Makoto Suzuki and artist Ayumi Koyama in 2013. AtMa mainly creates interior designs for fashion retailers, cafes and restaurants, but also designs window displays, lighting and chairs and also provides creative direction for apartment buildings. Please visit http://atma-inc.com/.
Noiz was established as a partnership between Keisuke Toyoda and Jia-Shuan Tsai in Tokyo in 2007. An office in Taipei was added in 2009 and Sakai Kosuke joined as a partner in 2016. Noiz utilizes applies computational technologies in a wide range of design genres, including architecture, interiors and installations, often in international settings. Please visit http://noizarchitects.com/.
Fuorisalone is returning to Milan for a week full of events, presentations and special projects in 2019. Fuorisalone, the world's most important design gathering, will animate Milan during the weeklong Salone del Mobile happening in April. It will premier the newest trends in a tidal wave of activities. Many venues will extend their opening hours and important brands in the design districts will introduce new collections and host special events with live music and entertainment for a totally unmissable extravaganza. Fuorisalone events will be scattered throughout Milan, but with a focus on main districts in the city.