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EXHIBITIONS(PAST)

The 99th Exhibition '94 Tokyo Art Directors Club Awardwinners July 4 - August 16

From 1994, at the Tokyo Art Director's Club, one work will be chosen from the Member's Awards and the ADC Awards as the best work of that year. Benetton's "A Soldier's Clothes" was chosen for the first Grand Prize. It was serialized in Japanese newspapers in February, 1994, but suddenly became an ad in the international limelight. From an ad meant to create a profile for a company, it transformed to enter the cultural area and finally became in social statement that has provoked many discussions.
Ikko Tanaka

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