DNP Foundation for Cultural Promotion

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EXHIBITIONS(PAST)

The 122nd Exhibition '96 Tokyo Art Directors Club July 4-27 ,1996

This year, again, from close to 7000 entries, a very few awardwinners and nominated works were shown. Advertising posters, newspaper and magazine advertisings, and TV commercials. Highly cultural book designs, editorial designs, graphic designs and posters were among the exhibits. Finally, the results of a year's work in CI/marks & logos, packaging designs, environmental graphics and other works from the wide range of Japanese creative activities were shown. In an ADC exhibition, works whose functions as designs has ended as well as those used for long periods such as packages and logos are all exhibited. Exhibiting works calling for much artistry and sales promotional work in the same hall is unique even on a worldwide basis.
Masuteru Aoba

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