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EXHIBITIONS(PAST)

The 170th Exhibition 2000 Tokyo Art Directors Club July 3(Mon.) - 26(Wed.),2000

The ADC Exhibition in 2000 was held as usual without any special millennium plans. Since it was an exhibition accompanying the publication of their yearbook, it did not seem like the last in this century. With the combination of the stagnation of the Japanese economy and the changing times, it was a quiet exhibition reflecting the Japanese economy with its uncertain future. With the curtailment of expenses, there was much work that showed the individuality of the creator or the justification of graphic design. Considering the fuss made about digitalization, the work where it was used was not brilliant. The time may be past when digitalization appears of the surface of expressions or perhaps the technological and economic differences between expressions on the Web and in print can not be resolved. As we face the 21st century, when we look back at ADC 2000, we start to see each medium beginning to put strength into design as communication.
Masuteru Aoba

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