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EXHIBITIONS(PAST)

The 182nd Exhibition 2001 Tokyo Art Directors Club July 3(Tue.) - 31(Tue.),2001

The 2001 ADC Exhibition became a time when visual communication was finally basically reviewed. Simple, strong works stood out. They may have necessarily resulted from cost reductions due to the economic stagnation or been the natural result of foresight from reading social phenomena. In each category, there were changes from works with expensive overseas locations and large-scales to works individual sensibilities stand out. There were no new trends to make us feel it was 2001. Yet, despite the excitement in the media about our sophisticated information society and the IT revolution, the communication of the economy seemed to look back at the wonderful graphic designs of the past resulting in the emission of divergent expressions.
Masuteru Aoba

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