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EXHIBITIONS(PAST)

The 209th Exhibition Takayuki Soeda: Advertising Returns!? October 2(Thur.) - 25(Sat.),2003

I want to change Japan through advertising. This is my fantasy. In this exhibition, "Confessions of Advertising," I wanted to analyze the function of an art director. Borrowing the words of those who work everyday with advertisements and their creation, I thought about why we were doing such work. What is advertising? I wanted to bring the truth about advertising to light. The many comments I received far exceeded my expectations. They expanded to cover the true nature of things, unexpected insights and have deep implications. In each poster and on each page of a newspaper ad, there were passions exceeding the techniques of each professional. Only those completed exhibit their real strength as advertisements. This exhibition reconfirmed these facts. I also felt it in the people who looked intently at the works and the comments.
Takayuki Soeda


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