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EXHIBITIONS(PAST)

The 253rd Exhibition 2007 Tokyo Art Directors Club July 3(Tue.) - 28(Sat.),2007

The Tokyo Art Directors Club is on the move, making its presence known - in scenes all around the country, and in the economy too. The Tokyo ADC is starting to function - for real. SoftBank, the nation's third mobile carrier, quickly won solid brand recognition with a bold and finely tuned service strategy complemented by a true flair in visual expression. The company brilliantly created a mood befitting this era of design and branding. Meanwhile, this year's documentary-style TV commercials, far beyond the conventions of TV commercials, brought tears to the eyes, and paper balloons opened up a dreamworld for kindergarteners. The established designers and the exciting talent of new generational wave, integrally linked, set out together on their journey forward in 2007. Tokyo ADC is on the move. The country is on the move.
Takayuki Soeda Tokyo ADC Exhibition Committee Member


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