Even today, a half-century after its inception, Helvetica continues to maintain
its popularity as the best-known European typeface. This exhibition focuses on
how this attractive font, which has swept the global market, is used in an astounding
diversity of contexts, from familiar shop signs to the communications mainstay
of global corporations.
Works and documents from different eras that incorporate Helvetica will be on
display, including about 30 posters by graphic designers from Japan and many
other countries, as well as numerous goods. Three curators describe its appeal
and track record: Lars Müller of Lars Müller Publishers; Victor Malsy
of the Fachhochschule Düsseldorf / University of Applied Sciences, the acknowledged
expert in Helvetica research; and Philip Teufel. In conjunction with this exhibition,
a Japanese edition of Helvetica Forever, co-authored by Müller,
Malsy, and Teufel, is scheduled to be published by BNN, Inc. “Helvetica
Forever: Story of a Typeface” introduces the world of a typeface simultaneously
classic and avant-garde.