The design company DRAFT is led and represented by creative director Satoru Miyata.
More than 30 years have passed since the founding of Satoru Miyata Design in
1978, and the company, which has since changed its name to DRAFT, currently has
39 employees. DRAFT has cultivated a number of promising designers, many of whom
have won the annual JAGDA New Artist Award—an award that often provides
the start for a successful career in design.
Seven years have already passed since the DRAFT Exhibition of May 2002. This
year’s exhibition takes up the theme of “Branding and Art Directors” to
show the branding works DRAFT has done while working with various companies from
product development stages onward. Works have involved brands such as MOS Burger,
Lacoste, Kirin, Breitling, Panasonic Electric Works, Wacoal, and Kao, as well
as the works of the D-BROS product design project, which was begun 13 year ago.
This exhibition will also feature the individual works of DRAFT’s nine
art directors, shown through videos.
The members of DRAFT base their work on the shared ideals of “pursuit of
the true essence of things” and “connecting with society.” This
exhibition will uncover developments and current activities in DRAFT and provide
insight into the thinking of the design group and Miyata himself. Additionally,
the book Dezain suru na (“Do Not Design”) will be released to coincide
with DRAFT’s 30th anniversary celebration and this exhibition.