This exhibition will focus on the trajectory of the magazine Kokoku Hihyo (Advertisement
Review), which has analyzed current trends for 30 years since its first
issue in 1979, while following the field of advertising from the point of view
of the masses.
This exhibition features contributions from more than 100 individuals associated
with Kokoku Hihyo, the magazine’s logos and covers, art direction
that underwent dramatic changes every few years, as well as commercials and newspaper
advertisements (selected by the founding editor-in-chief, Yukichi Amano) that
speak eloquently of the past 30 years. We hope this event will not only address
the significance of Kokoku Hihyo’s role in the golden age of mass
media advertising, but also contemplate the magazine’s future in a new
era intimately connected with Web-based media.