Push Pin Studio was one of the twentieth century's most influential design
groups. It is no exaggeration to say that if the Beatles changed the nature of
music, Push Pin Studio changed the nature of illustration and design. Established
in the 1950s by Seymour Chwast, Milton Glaser and other students from the Cooper
Union School of Art, the group immediately made a name for itself, sparking the
Push Pin phenomenon that swept across the world.
The key word for this exhibition is "paradigm" – a theoretical
framework prescribing the worldview of a certain time. Bringing together roughly
200 carefully selected posters, original artwork, magazines and books, the show
looks at how the four main members of Push Pin Studio were influenced by the
studio itself, and the paths each followed after they went their separate ways.
The core of the exhibit comes from the golden age of New York design, around
the 1960s. As a storm of innovation raged around the world, it was a time when
the concept of modernity and the culture of the establishment were vigorously
questioned. Half a century later, this exhibition offers an opportunity to witness
great design that transcends time.