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EXHIBITIONS(PAST)

The 290th Exhibition
Push Pin Paradigm 
Seymour Chwast / Paul Davis / Milton Glaser / James McMullan 
September 2 (Thu.) to September 28 (Tue.)

Push Pin Studio was one of the twentieth century's most influential design groups. It is no exaggeration to say that if the Beatles changed the nature of music, Push Pin Studio changed the nature of illustration and design. Established in the 1950s by Seymour Chwast, Milton Glaser and other students from the Cooper Union School of Art, the group immediately made a name for itself, sparking the Push Pin phenomenon that swept across the world.

The key word for this exhibition is "paradigm" – a theoretical framework prescribing the worldview of a certain time. Bringing together roughly 200 carefully selected posters, original artwork, magazines and books, the show looks at how the four main members of Push Pin Studio were influenced by the studio itself, and the paths each followed after they went their separate ways.

The core of the exhibit comes from the golden age of New York design, around the 1960s. As a storm of innovation raged around the world, it was a time when the concept of modernity and the culture of the establishment were vigorously questioned. Half a century later, this exhibition offers an opportunity to witness great design that transcends time.

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