DNP to Host Step into CAT ART, a VR Exhibition

The World of Cat-Inspired Artist Shu Yamamoto will Come Alive Before Your Eyes as Characters Speak, Wink and Yawn!

Tokyo, September 16, Dai Nippon Printing Co., Ltd. (DNP) in conjunction with HTC Corporation (HTC)^＊1 and udnFunLife Co. Ltd. (udnFunLife)^＊2 hosts Step into CAT ART. The online global release is a Virtual Reality (VR) representation of an exhibition by world famous cat-inspired artist, Shu Yamamoto, entitled The World of Shu Yamamoto, CAT ART. The exhibition will run from September 17, 2021 till March 31, 2022.

CAT ART is an exhibition that takes inspiration from cats to provide unique expressions of world-famous art works, such as the Mona Lisa. Provided by popular cat artist Shu Yamamoto.

DNP has been responsible for global licensing management of CAT ART since 2018. Over that period a total of more than 300,000 people have visited CAT ART exhibitions held at various locations around the world.

In this latest development, with the cooperation of HTC, a VR content platformer with a distribution track record in more than 50 countries, and udnFunLife, a major event operator, DNP hosts the global release of Step into CAT ART, a VR exhibition leveraging HTC's VR platform "VIVEPORT". The online event will help tear down the physical borders, and we aim to provide people around the world with new learning and fun experience value.

Step into CAT ART

Step into CAT ART is a highly entertaining exhibition in which the cats depicted in the art works move and talk using VR technology, to provide a striking immersive viewing experience. Cat masterpieces include the “Mewna Lisa”, the lady with the famous mystic smile, or the “Kitty with The Pearl Earring”, or yet again, the Self-Pawtrait with Bandaged Ear. Each of these re-castings of world-famous art works provides the viewer with a special experience from both the visual and audio standpoints.

Highlights! Did the Mewna Lisa just wink at me?!

What would you do if the cat Mewna Lisa waggled her ears and winked at you? Or if the elegant cat Kitty with The Pearl Earring let out a yawn? The newly created 3D animation Cat Masterpieces incorporate various tricks to stimulate the watcher’s imagination and sense of play!

More highlights! Reproducing majestic frescoes 124 items that decorate the walls of the Hisstine Chapel!

Experience the impact of the murals before your eyes! The Last Judgement and the The Creation of Tom have all been restored and bring to life the majestic and sacred atmosphere of the Hisstine Chapel.

Event Summary

Exhibition title: Step into CAT ART. Simultaneous global release of online exhibition.
Period: September 17, 2021 till March 31, 2022.
Hosts: Dai Nippon Printing Co., Ltd., HTC and udnFunLife.
Partners: Acoustiguide Japan Ltd., Lawson Entertainment Inc., and Immersive VR education Ltd.
Available URLs: Step into CAR ART, CAT ART Facebook
Ticket price: 7.99 USD
Ticket Sales launch: September 10, 2021.
Tickets available from Lawson Entertainment. For more information, please visit https://l-tike.com/en/

*1: HTC Corporation is a Taiwanese consumer electronics company founded in 1997, with headquarters at New Taipei City, Taiwan. HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing laptop computers, but has since become an award winning global innovator of smart mobile-related equipment. With the pursuit of providing brilliance to consumer lives at the heart of the company’s actions, HTC Corporation constantly seeks to provide customers around the world with the finest in design, along with innovative mobile and VR experiences. HTC Corporation is listed on the Taiwan Stock Exchange (TWSE: 2498).

VIVEPORT is a global platform comprised of a VR subscription service and app store operating in 70 countries. Users can experience several thousand VR applications and the platform offers content creators numerous ways to monetize their efforts via distributed services. VIVEPORT is compatible with a variety of VR headsets for computers, standalone devices, and mobile equipment.

*2: udnFunLife is a subsidiary of The United Daily Newsgroup, founded in 1951, and a subsequent influencer of global events as a Chinese language media. The UDN Group includes udn.com, a Chinese language news site as well as UDN evening edition and UDN international edition. udnFunLife was established in October 2016 by integrating four divisions of the UDN Group, including udn Events, udn Tickers, udn Design and IP licensing center. The Company is headquartered in New Taipei City, Taiwan, with a mission to provide richer lifestyles through live events and exhibitions.