DNP Launches New Service Compatible with iBeacon(R)

Dai Nippon Printing Co., Ltd (DNP) is pleased to announce the March 3 launch of a new service that is compatible with Beacon* and can be used when collecting commemorative stamps and seals.

The Company will initially launch a service that is compatible with the short range data communication function iBeacon® integrated with iOS7.

* Beacon: A facility for acquiring various types of information, beginning with one's own position, by receiving emitted electromagnetic waves (radio or infrared) on devices, such as smart phones.

[Background to Service Launch]

In September 2013, Apple Inc. announced the use of the short range wireless standard Bluetooth LE®* to integrate iBeacon, a function for exchanging data, with iOS7. In the aftermath of that announcement, we have seen frequent examples of services and operational tests using iBeacon®. To date, the iPhone® from Apple Inc. has not been mounted with short range data communication functions, such as FeliCa® or Near Field Communication (NFC), and it has been difficult to deploy similar services. By integrating iBeacon® , it  will be creating great expectations for various (Online to Offline) servicesas the breakthrough.

From October 15, 2007, DNP has offered a service that facilitates access to mobile sites, merely by waving Osaifu-Keitai ® or NFC compatible smart phones over a dedicated terminal, in an action referred to as KAZASU. The Company has now developed a function that is compatible with iBeacon® and has launched a service that can be used when collecting commemorative stamps and seals, using the iPhone.

* Bluetooth LE (Low Energy): A new low energy consumption Bluetooth® standard from Bluetooth SIG an organization that sets specifications for the short range wireless standard Bluetooth®.

[Summary of New Service]

The new service is effective when collecting commemorative stamps at large scale facilities, such a shopping malls, theme parks and art galleries. This promotion system is called Stamp Rally.  By activating the dedicated device that has been downloaded to an iPhone, and approaching the commemorative stamp point close to the in-house beacon device, Bluetooth® automatically receives information from the dedicated device, making it possible to gather the commemorative stamps. In this case instance, there is no need for the user to wave their smart phone over the terminal.

Depending on the distance between the dedicated terminal and the user it is possible to alter the transmitted information, and transmit receive information other than that related to commemorative stamps, such as information matched to the stores in the shopping mall. For example, it is possible to change the information regarding distance between the device and consumers, such as today's special sales to the one passing the store entrances,  product information corresponding to an individual area, and information regarding relevant products at product shelves. As it is also possible to acquire behavioral analysis data, , expectations are held out for marketing uses.

DNP will offer a complete set of functions from consulting on introducing the service through the development, and customization of applications for services offered to consumers by various companies, to deputizing for service operation.

[Pre-Tax Costs]

Start-up fees:  200,000 yen (including 5 dedicagted terminals)

Monthly usage fees:  50,000 yen

* Application design and the development of further functions shall be separately charged

[Looking Ahead]

DNP will offer this new service to businesses that operate Stamp Rally, such as, shopping malls and art galleries, aiming for sales of 300 million yen by the fiscal year ending March, 2017. Looking ahead, the Company also plans to offer ASP services for other uses utilizing beacons, such as digital coupons, in-house map information and the distribution of product explanations.

* iBeacon® is a registered trademark of Apple Inc.
* iPhone is a registered trademark of AIPHONE CO., LTD.
* FeliCa is a registered trademark of Sony Corporation.
* Osaifu-Keitai is a registered trademark of NTT DoCoMo, Inc.
* Bluetooth is a registered trademark of Bluetooth SGI Inc.
* Near Field Communication is an international standard short range wireless communications technology
* Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.