DNP Launches Limited Area Contents Transmission Service

Allows consumers in stores or complexes to read digital magazine contents

Dai Nippon Printing Co., Ltd (DNP) is pleased to announce the March 6 launch of a new service that bundles together the contents of a service that allows consumers to browse digital magazine contents within a specified area, with the necessary systems, in a multi-purpose adoption model.

[Summary of the New Service]

In 2012, DNP launched a service that allows users to browse digital magazines on their own terminals based on specific areas and times, by downloading a free application to their smart phone or tablet terminal. Several functions have been adopted in locations, such as airport lounges and bank lobbies. Summer of 2013 saw the development of a production and control platform for the secondary use of printed contents, and the two services were subsequently linked to form a single unified service.

In this latest development, the screen designs and contents lineups that have so far been customized on a company-by-company basis, have been bundled into a common package, facilitating low-priced, timely adoption.

[Benefits of the New Service]

Consumer benefits

  • The new service removes the need for bothersome protocols, such as member registration, and digital magazine contents can be browsed free of charge on an article-by-article basis, merely by downloading the dedicated application.
  • The contents are divided on an article-by-article basis, making it is possible to download just the article you want to read, in a timely manner.
  • Back-numbers can also be browsed.
  • The contents are also updated as necessary.
  • The user may browse downloaded articles for 2 hours outside the specified area.
  • The new service can be used for the efficient gathering of information during any free time.
  • If upon reading an article the user wishes to purchase the magazine in question, this can be done so at the DNP hybrid bookstore - honto.

Company benefits

  • By offering a new customer service that helps relax the stress of in-store waiting, it is possible to discriminate the store from its competitors, improve brand power, strengthen the connection with customers, improve customer satisfaction and loyalty, and boost the value of the site, such as stores, showrooms, waiting rooms and event halls.
  • By introducing a multi-purpose adoption model that bundles together the digital magazine lineup, screen design and application specification, low-priced, timely adoption is possible.
  • As an additional option it is also possible to distribute promotion contents.  


Transmission set-up fees: From 200,000 yen

Monthly usage fees: From 100,000 yen

* Fees do not include consumption taxes
* Fees may change depending on the scope of the store or facility, or the installed Wi-Fi environment.

[Looking Ahead]

DNP will broadly offer this new service to cafes, hotels, and car dealers. The Company will also develop solutions using specified-area contents transmission functions, aiming for sales from related businesses of 2billion yen in the year ending March 31, 2017.

The new service was displayed at the DNP booth at Retailtech Japan 2014, held at Tokyo Big Sight from March 4 until March 7.


* Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.