DNP Launches Low Cost Digital Signage for Outdoor Uses

Achieves 50% cost reduction based on air-cooling system

Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce the development of a low cost digital signage that can be installed outdoors. The new product was launched on August 5, 2014. The new digital signage achieves significant reductions in equipment and maintenance costs replacing the air conditioner with an air-cooling system that uses multiple small fans.

[Developmental Background]

Needs exist for measures to promote store visits that guide passersby into retail outlets via the installation of large scale digital signage outside retailers. In order to install digital signage out of doors, cooling is necessary so that the internal working parts are not affected by direct sunlight or the air. To date, however, air conditioners have been mainly used, which are expensive and have been a factor hindering the spread of digital signage. On this occasion, by including an air-cooling system with cooling fans, it has been possible to realize a low cost digital signage that can be installed outdoors.

[Overview of the Product]

Many currently available examples of digital signage equipped with air-cooling system, provide no guaranty against installation in environments subject to direct sunlight. By using a design that optimizes the airflow inside the device housing, the newly developed product, has successfully created a device against which a guaranty can be issued, with a cooling performance capable of withstanding commercial use. As the small fans can be exchanged more easily compared to air conditioner devices, this reduces the burden of maintenance operations, and by using a high luminance display and antireflective glass, it has been possible to secure high visibility even in outdoor settings subject to direct sunlight.

Main Specifications

Housing size

Height 1700 x Breadth 6 00 x Depth 600 (mm)

Screen size

32 inch vertical type



Compatible contents

Video(H.264, MPEG2)and stills(JPEG)

USB memory used to update contents

Operating temperature limits

Between -5 and 40 degree Celsius

Waterproofing performance

Conforms to IPx3 standard


Media player, speakers, intake and exhaust heat fan, castors, earth leakage breakers and water proof cables (10m) are included as standard equipment.

Maintenance services and contents update network responses are available as optional add-ons.


Unit-based introduction case: 720,000 yen

30 unit introduction case: 650,000 yen per unit

*All costs are on a pre-tax basis, and exclusive of delivery charges.

[Looking Ahead]

DNP will market this new product mainly to show house exhibitions, restaurants and retail outlets, aiming for the introduction of 200 units in fiscal year 2014, and 1,000 units in fiscal year 2015.

* Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.