DNP and DNP Singapore to Market Multilingual Self-Order System for Restaurants
Dai Nippon Printing Co., Ltd. (DNP) and DNP Singapore Pte. Ltd. (DNP Singapore), are to launch a multilingual self-order system using tablet terminals, and aimed at the food and drink industry in Singapore.
The new system was developed by e-square solutions Pty. Ltd (ESS) of Alexandria, NSW, Australia. DNP and ESS are cooperating on market development in Singapore and DNP Singapore will act as sales agent.
[Background to Service Launch]
Singapore has restricted employment levels for non-Singaporean laborers with the objective of maintaining employment for Singaporean nationals, and the island nation is now suffering from a chronic labor-shortage. In particular, the food and drink industry is unable to secure the necessary staff, leading many would-be owners to abandon plans to launch restaurants. As a result, there is an urgent need to secure staff at the same time as improve productivity. And as not only guests, but also staff are emerging from an increasingly multi-national background, there are demands for smooth communications tools capable of dealing with different languages and customs.
In answer to these challenges, in addition to offering restaurant guests a pleasant eating and drinking experience, by adopting easy to use systems which are soft on the eye and designed to hold the attention, offer a comprehensive menu which can be used to place orders rapidly and reduce the stress of ordering, DNP will market a multilingual system designed to improve operational efficiency and allow restaurants to be operated with fewer employees.
The new system works by having restaurant guests follow instructions displayed on a dedicated tablet terminal placed at their tables to facilitate ordering, rather than the traditional method of gaining a waiter's attention. Apart from orders being forwarded to terminals installed in dining areas and the kitchen, customer terminals are also linked to the cash register, making it possible to substantially reduce operational burdens on dining room staff. The resultant provision of a timely service, and reduction in order, waiting and billing mistakes combine to promote improved customer satisfaction. Screen displays are offered in English, Chinese and Japanese, and depending on the needs of the outlet adopting the system, it is possible to offer a maximum of six languages. Among those restaurants there have been of beneficial effects, such as personnel cost reductions of approximately 30% and increased sales by about 60%, and the new system has developed a firm functionally-based reputation.
[Adoption Case Studies]
The new system has been adopted by all six Singapore-based outlets of Yayoiken, a Japanese restaurant chain operated by Plenus Co. Ltd., along with approximately 40 outlets operated by restaurant chains in the Asia-Pacific region, including Singapore.
[Costs (Exclusive of Tax)
Start-up costs per outlet: From 3.0 million JPY (cost includes management support, three terminals for use in the dining room and kitchen, 10 tablet terminals, cash register, printer and NW equipment)
Monthly usage fees: From 200,000 JPY
* Costs are current as of September 1, 2014, but may change due to foreign exchange fluctuations.
DNP and ESS will expand the operational area, and market the new system throughout Southeast Asia, including Singapore, aiming for sales of 1.0 billion JPY by fiscal year 2018. In addition to the new system, DNP will offer a support service for various loyalty points services and promotions, and will also operate a variety of other businesses such as spatial design in Southeast Asia.