DNP Establishes Research Facility Concerned with Pleasant Future Living
Joint Industry - Government - Academic Project
Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce the October 1 establishment of a research facility dedicated to the joint consideration with consumers of next-generation living spaces. The new facility has been founded with concept of Future Living Spaces and has capitalized on the print technology and information technology developed by the Company.
The new facility defines a space in which pleasant living is conducted as sumai, or a dwelling, and under a joint industry - government - academic cooperative umbrella will create new products and services in the pursuit of pleasant, or affluent diverse spaces, including housing, offices and vehicles. A variety of information transmission and marketing activity related to the facility's activities will be offered through a dedicated Japanese language website located at http://sumaimirai.DNP/.
[Background and Aim to the Establishment of the New Research Facility]
DNP offers construction materials, such as flooring materials and wallpaper that use DNP's original Electron Beam (EB) technology1 to housing, office, automobile and railroad carriage manufacturers. Japan is facing the geriatrification of society and reduction in the number of children, and it is anticipated that the market for new housing will shrink. In addition to barrier free responses in housing, the efficient use of energy and environmental conservation, Japan also faces numerous challenges, including the fact that 8 million unoccupied or empty houses exist on a domestic basis.
DNP has established the new research facility as a venue for co-creation in order to promote the development of new products and services that capitalize on DNP's printing and information technology, gathering ideas from industry, government, and academia, while emphasizing the consumer and societal viewpoint.
[Role of the New Research Facility]
By recognizing the potential needs of consumers and society, creating future living spaces for diversified next-generation pleasant living via joint industry, government and academic efforts, and giving shape to the products and services demanded, it will become possible to create new business opportunities. In concrete terms, the Company will engage in the following activities.
Design that takes the lead in the creation of future spaces
Collaboration with imaginative, well-known architects to transmit the latest design trends that anticipate the future of construction.
Technology that achieves pleasant future living spaces
The transmission of information related to construction raw materials and components, manufactured using durability technology (high function technology) and micro-fabrication technology that include new functions to help achieve pleasant living spaces.
Grasping consumer and social insight
The pursuit of what is pleasant, as demanded of living spaces, by analyzing potential needs and sensitivities, while also recognizing the changes in consumer tastes and values via the use of an original DNP-developed consumer values sense database related to consumer value judgments and lifestyles.
Through the activities of the new research facility, DNP will implement joint research with construction engineering based universities, and promote the commercialization of new product ideas. The Company will also engage in two-year unit co-creation activities with living space-related universities and private sector companies.