DNP Commences Test-Marketing Support Service for China-Based Companies

Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce the January 7 launch of a service to support test-marketing in China, targeting Japanese companies with local Chinese-based business operations. Supported activities will include product sample distribution, survey planning and market research conducted through the internet.

[Background to Launch]

When conducting new businesses in China, needs exist to distribute product samples to local consumers who used the internet to sign up, and also to collate reactions to, and assessments of those products, along with that of the underlying company image. At present, only a small number of companies offer such services in China. In addition, when companies or individuals acquire an IP address, it is necessary to obtain an Internet Contents Provider license1 regardless of whether the purpose is for profit or nonprofit, and as result, it is not possible to easily conduct research activities. To address these challenges DNP, in conjunction with Kousen System & Software (Shanghai) Co., Ltd., a company operating EC sites in China, will commence a China-based test-marketing support service.

[Service Summary]

By using the internet to recruit Chinese consumers as product sample monitors, distributing samples and collecting assessments etc., it is possible to provide valuable marketing research information for judging the potential of business operations in China.

DNP will conduct internet-based notification, the recruiting of monitors, the setting of consumer survey items, and the analysis of assessments and other recovered contents, related to the provision of product samples to Chinese consumers. DNP will operate as the liaison for Japanese companies, while Kousen System & Software will perform such services as operating the China-based internet site, and the distribution of product samples.

[Pre-Tax Pricing]

Standard plan

Priced from 500,000 JPY (Contract period  approximately 1 month)

A total of up to 100 units, based on 5 products. Includes report (survey analysis results, application and access status etc.)

Trial plan

Priced from 200,000 JPY (Contract period  approximately 1 month)

A total of up to 20 units, based on a single product. Includes report (survey analysis results, application and access status etc.)

NB: Does not include shipping fees from Japan, or export-related customs costs.
     Products designated as contraband in China will not be accepted.

[Looking Ahead]

DNP will offer this new service to companies considering business operations in China, such as Japanese mail order operators, and food makers, aiming for sales of 100 million yen in FY 2015. The Company also plans to conduct support services for detailed marketing research based on test marketing, the setting up of stores at internet-based shopping malls, and the creation of company' s own EC sites.  

1: A Chinese language internet site control system implemented from February 2005 for information control purposes.


* Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.