DNP Launches AR Technology-Driven Photo Service

Dai Nippon Printing Co., Ltd. (DNP) will launch an Augmented Reality (AR) technology-driven photo service in August 2015, facilitating the reproduction of video based on photos read off by a dedicated free-of-charge application for smart phones and tablet terminals.

The new service is presented as part of a one-stop service that delivers image storage, site configuration, printing out and processing, along with delivery functions. The system necessary for the storage of still and video images, along with video distribution will be presented in a cloud format.   

[Service Launch]

Talent agencies and sports team management companies hold large amounts of still and video image data of artistes and athletes, and numerous companies are considering expanding contents-based business using these images. In reality, however, concerns for illegal downloads and copies restrict such uses in many cases, and distribution is limited to photo sales and distribution on video distribution sites.

By way of contrast, fans are seeking more methods for obtaining a variety of image and video contents related to their favorite sports and stage stars in a carefree manner.

In answer to these needs DNP will launch a service that uses AR technology to facilitate new ways of enjoying the fusion of still and video images.

[Service Features]

The newly developed service works by having consumers scan photos purchased at retail outlets and via websites, and reading off a 2D code printed on the surface with a dedicated free-of-charge application for smart phones and tablet terminals. Doing so, downloads video data related to the original still image, which can be reproduced on a terminal screen.

Consumer merits:

  • Consumers can experience the feeling of the still image of their favorite sports and stage stars coming to life before their eyes. As a result, AR technology makes it possible to relive the excitement and presence of the sports or concert venue.
  • The newly developed service presents new contents unavailable to date, such as still photos that morph into video images complete with live footage or greetings from one's favorite stage stars.

Merits to the adopting company:

  • By adopting this latest service, companies can enhance still images sold at retail outlets and via websites with the value added of video. This leads to expanded revenues leveraging the contents in their possession, and also an improved promotional effect.
  • By using the DNP one-stop image service, still and video contents can be freely updated, making it possible to provide consumers with new contents in an ongoing fashion.
  • It is also possible to use the system to limit the number of terminals allowed to replay video images. In addition, illegal copies of still images printed with 2D codes cannot be used for browsing movies, leading to expectations of reduced counterfeiting.
  • All tasks from image storage to system configuration and operation will be conducted at the DNP Kashiwa Data Center that is equipped with earthquake proofing and high level security features.

[Forward Looking Developments]

DNP will offer this newly developed service to talent agencies and sports team management companies, and based on the combination of the new service and the one-stop image service, aims for total sales of 1.5 billion yen in 2017.


* Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.