DNP Installs Package Print-On-Demand System at Tokyo Tower

Will offer two types of original souvenirs for limited period

Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce that the DNP developed print-on-demand (POD) system that allows consumers to use photos and illustrations to create original packaging has been installed at the Tokyo Tower Official Shop Galaxy on the third floor of Tokyo Tower. Tokyo Tower is operated by Nippon Television City Corporation. The POD system will be available for a limited period between March 18 and April 17, 2016, and will be used to create original packaging of two types of original souvenir offered by Nagatoya.

POD System

The new POD system allows consumers to take photos or create illustrations, which can then be used to print out unique candy and confectionary packaging as souvenirs of their visit to Tokyo Tower.

The system is used in the following manner:

Consumers first purchase Tokyo Tower Cookies or Tokyo Tower Crunch Chocolate at the shop.

The purchaser can then take the souvenirs and set them on the POD system equipment.

The system is then used to take photographs, and to select a background template via the touch panel*1. Hand-written messages can be inserted, and the date added to help users create original packaging to their own liking. Print outs take approximately 15 seconds per unit.

Installation period

March 18 - April 17, 2016

Installation location

Tokyo Tower Official Shop Galaxy on the third floor of Tokyo Tower

Product offerings

Two original Tokyo Tower souvenirs created for use with the DNP POD system - Tokyo Tower Cookies, and Tokyo Tower Crunch Chocolate

Sales price

800 yen each (exclusive of consumption tax)

Looking Ahead

DNP aims for sales of approximately 2,000 units each of Tokyo Tower Cookies and Tokyo Tower Crunch Chocolate during the limited period of use. The Company will also deploy the POD system for use with original packaging in the production of original souvenirs at tourist spots, amusement centers, and for the inbound tourist market, targeting sales of 5.0 billion yen over the next three years from this and related products.

*1 The touch panel screen can be displayed in Japanese, English, Korean and Chinese, and is expected to find uses with inbound tourist needs at Tokyo Tower.
* DNP has positioned Knowledge and Communication, Food and Healthcare, Lifestyle and Mobility, and the Environment and Energy as growth areas, and is engaged in the creation of new values designed to improve consumer convenience and boost company profits. DNP has been offering the POD system for use with original packaging since October 2015, to answer the needs for highly original, one-of-a-kind souvenirs. The system has been adopted by special purpose shops and stalls operated on a limited time basis by confectionary makers.
* Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.