DNP Develops Transmission-Type Screen for Mini-Projectors

Anticipated use as eye-catching sales promotion tool

Dai Nippon Printing Co., Ltd. (DNP) has developed a transmission-type screen for mini-projectors. By projecting images from projectors built into store shelves at retail outlets, the new screen can be used to promote merchandise in spaces, presently taken up by price displays. DNP will launch sales of the new screen in April, 2016.  


At present, many price displays on store shelves at retail outlets, use electronic shelf labels, including LCD and e-paper. Needs exist to use this space for sales promotion activities, but uses have been limited to price displays given that display screens are too small, and can only display in monochrome.

DNP has overcome this challenge, and leveraged its projection screen design and manufacturing technology to develop a transmission-type screen for short focus and wide projection angle mini-projectors. By projecting images onto the screen from such mini-projectors, it is possible to display high quality images clearly and without distortion. As a result, it is anticipated that the newly developed screen will find uses as a sales promotion tool, projecting eye-catching images.

[Screen Features]

  • The newly developed screen clearly displays images from mini-projectors housed in store shelves.
  • The screen is comprised of a prism lens with black stripes to absorb reflected light from external light sources, and a Fresnel lens. By optimizing the shapes of the lenses, it secures a broad view angle, and realizes a high contrast, thus making it possible to clearly view text and images even at an angle.
  • The 1200mm wide and 60mm high screen not only displays prices in a still format, but also product explanation videos without distortion. Screen size can be customized according to different uses. Also, as the screen can be extended horizontally in a seamless style, it is also possible to present consumers with eye-catching images.
  • Electronic shelf labels in current use must be applied on a product-by-product basis. As a result, there is the need to alter displays with each product switch-out or price change. With the new screen, these displays can be altered merely by switching the projected images, which helps boost employee work efficiency.
  • Ahead of the official sales launch, the newly developed screen has been adopted for electronic shelf labels by Cincinnati, OH-based supermarket operator, The Kroger Company.

[Looking Ahead]

DNP will market the newly developed screen to retail outlets and store shelf makers, aiming for sales of 5.0 billion yen in FY 2020 from screens, and related products, such as image contents.

DNP has positioned Knowledge and Communication, Food and Healthcare, Lifestyle and Mobility, and the Environment and Energy as business growth areas, and is engaged in the creation of new values. As part of those efforts, DNP is forging ahead with the development of new products that leverage film with a variety of functions.
* Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.