DNP Develops Dedicated Positioning Information Service-Linked IoT Platform
Facilitates customer attraction or behavioral awareness services in short time
Dai Nippon Printing Co., Ltd. (DNP) has successfully developed an Internet of Things (IoT) platform that integrates the necessary functions for a variety of services based on positional information. This new service will be offered from November, 2016.
The newly developed service is offered in an integrated format, including an Application Programming Interface (API) and a Software Development Kit (SDK)1 to help companies reply to consumer needs for facility floor guides and coupon delivery in designated areas, along with customer traffic confirmation services that analyze the movement of people and goods. And by combining the new service with the DNP Solar Cell-Powered Bluetooth® Beacon2 it will be possible for companies to start up positional information–based IoT services with just a short lead time.
We are seeing increased needs for positional information-linked services, such as Bluetooth® Beacons and Global Positioning System-driven route guides, along with customer and goods traffic confirmation devices at various commercial facilities, including airports, bus and railway stations, and shopping centers. IoT usage scope has continued to grow from marketing to distribution management, and has recently taken in geo-fencing used in the delivery of coupons over a designated area only, and inventory controls at warehouses. At the same time, companies looking to launch IoT services are faced with time and cost expenditure constraints, including appropriate device selection, application development, server configuration and operational management. Easier start up methods are in demand.
In answer to these demands, DNP has developed a standardized system platform that integrates the API and SDK needed to implement positional information services, particularly those IoT services in high demand, such as navigational and customer and goods traffic confirmation.
[IoT Platform Features]
1, Standardized API and SDK Equipment
In addition to such basic functions as contents, device ID management and log data collation, API and SDK are included as standardized equipment. Such standardized equipment is necessary in navigational services facilitating searches for the shortest routes between two points, customer traffic confirmation services that analyze the movement of people and goods, and informational services, such as ads and coupons.
2, Cloud Service in Secure Environment for the Safe Handling of Personal Information
The new service uses the cloud data server at the DNP Kashiwa Data Center, jointly operated by DNP and Nihon Unisys, Ltd. A variety of data are managed in a safe and secure manner under a high security environment, which has developed a rich track record for handling personal data.
3, No Power Supply-Type IoT Devices
The new service can be used with the DNP Solar Cell-Powered Bluetooth® Beacon activated by low level lighting. Maintenance burdens, such as changing batteries, are low, and it is possible to use IoT for such in-facility uses as positional determination and data distribution that cannot be covered by GPS.
Start up costs: From 300,000 yen
Cloud environment usage fees: From 160,000 yen per month
Usage-based API fees: From 60,000 yen per month
Optional add-ons include application development and the production of data analysis reports.
DNP will propose this platform to companies providing consumers with services at large-scale indoor facilities, such as retail distributors, restaurants, amusement centers, airports and stations. Including related operations, such as application development and operational tasks, the company aims for sales of 1.0 billion yen by FY 2020.