DNP Wins 39th Kinoshita Prize in Packaging Technology Area

Haptic sensor-based system targets universal design compatible packaging


Dai Nippon Printing Co., Ltd. (DNP) is proud to announce that a support system for the development of universal design compatible packaging based on HapLog®1 sensors, capable of quantifying the touch and movement of the finger tips, has been awarded the 39th Kinoshita Prize in the Packaging Technology area from the Japan Packaging Institute.

[Reason for Award]

On this occasion, the prize for the Packaging Technology area was awarded in recognition of ability to perform objective analysis-driven development of packaging. The award winning system combines HapLog®, a sensor for measuring the strength inserted into the fingertips, their movement, and workload, and an original DNP analytics program specializing in packaging. Amidst the progressive greying of the Japanese population, we are witnessing increased needs for user-friendly packaging, and this has fed into the development of packaging created from the standpoint of universal design. When packaging is opened, the system helps visualize the digitalization of fingertip movements, identifies what elements affect the ease of opening and use of the packaging, and uses the analytical results in packaging development. It has not been possible to acquire such data with existing tests, such as those where the consumer uses the packaging.

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System features:

  • There is little sense of discomfort when the HapLog® sensor is worn and it is possible to obtain motion data when using the packaging without losing any of the sensation when touching the same. It is possible to measure the strength inserted into the fingertips and their movement to units of less than 100 parts of a second. A maximum of three fingers may be measured simultaneously.
  • As a result of the original analytical program developed by DNP, it is possible to visualize, compare and analyze packaging in multiple formats, or movement data from multiple consumers.
  • The original analytical program not only compares the strength inserted into the fingertips and their movement, but also their workload, making it possible to identify what elements affect the ease of opening and use of the packaging in a multilateral manner.
  • By combining image data photographed during usage tests with the HapLog® data, it is possible to perform objective analyses based on the quantification and visualization of the movement and conditions impacting events, in a manner that was not possible with the subjective assessments made in existing surveys.

[Services Using the New Service]

DNP will market the newly developed system to manufacturers of foods and daily necessities. The Company will not only apply this system to boost user-friendliness and assessments of products developed in house, but will also operate a consulting service applying this newly developed system in surveys and package development at manufacturers.  

[The Kinoshita Prize]

The Kinoshita Prize was established to commemorate the achievements in the packaging industry of the late Matasaburo Kinoshita, the second chairman of the Japan Packaging Institute. The prize is awarded to those who have made distinguished achievements in packaging technology research and development, and those achieving distinguished performance in the rationalization, improvement and advancement of packaging. This occasion marks the 39th award.


1: The HapLog® is a haptic sensor jointly developed by Shiseido Company, Limited, Kato tech Co., Ltd. and Tec Gihan CO., Ltd. that measures the strength inserted into the fingertips and their movement. By using the original analytical program developed by DNP that specializes in usability analysis, it is possible to compare inter-package and inter-user usage behavior data in a simple and timely manner.


* Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.