DNP to Launch Barrier-Free Consulting Service
To begin with Harajuku - Omotesando area-based survey
Dai Nippon Printing Co., Ltd. (DNP) has entered into a capital and operational alliance with Access Consulting. The partners will jointly participate in the barrier free business, and from July will offer a consulting service designed to achieve a barrier free (easy-to-access) environment. As a first step, and with the cooperation of the Shopping District Promotion Association Harajuku Omotesando Zelkova Tree Meeting, and the Harajuku Takeshita Street Store Society, will conduct barrier free surveys in the Harajuku-Omotesando area.
In recent years, international society has called for the realization of a universal society or an inclusive society, where all people are recognized as equal members of society, are independent and show mutual respect for each other's personality. In Japan, too, which is facing the super-aging society and an increase in overseas visitors, companies and consumers are demanding the implementation of a variety of steps designed to remove existing barriers. April 2016 saw the enforcement of the Act on the Elimination of Discrimination against Persons with Disabilities, and moves designed to remove discrimination based on disabilities are now more active.
DNP has been engaged in Universal Design, such as packaging and catalogues, from an early stage, even while expanding business areas with printing technologies and information technologies as our core strengths. The DNP Group Code of Conduct includes a call for the Realization of a Universal Society. And the Company is endeavoring to develop and spread goods and services that are easy for people to use, and offer them superior functionality. An initiative based on DNP's four business growth areas - Knowledge and Communication, Food and Healthcare, Lifestyle and Mobility, and the Environment and Energy.
Access Consulting CEO, Yasuhiro "Mark" Yamazaki, is himself a wheelchair user. For more than 20 years, Yamazaki has engaged in nation-wide consulting and education activities, including sales of support equipment for wheelchair users, and the realization of a barrier free environment, with the objective of supporting the self-reliance of those with disabilities and seniors, while also reducing the burden on their carers. He is engaged in the elimination of barriers that prevent those with disabilities from achieving self-reliance and is supporting the realization of a universal society or an inclusive society.
In this latest development, the partners will jointly promote a barrier-free business, aiming for the provision of a service for the realization of more pleasant communications in a variety of lifestyle scenes, and improved consumer convenience as a result of barrier free regional and urban development.
1, Barrier free environmental surveys
Based on on-site surveys with the participation of those with disabilities, in order to publicize whether barrier free responses are in place. Conditions are analyzed from the standpoint of those with disabilities, with suggestions for improvements and priority setting proposed in a report in a well-balanced manner.
2, Barrier free consulting
Barrier free consulting, including spatial planning and design centered on the interior and exterior of facilities, the manufacture of construction-related materials, product development, and various communication tools.
3, Barrier free construction
Design and construction of the interior and exterior of facilities, based on barrier free and universal design.
Image of usage example with barrier free digital signage displaying information.
Barrier Free Survey Area
As a first step in the barrier free business, the partners will conduct barrier free surveys in the Harajuku - Omotesando area.
In cooperation with the Shopping District Promotion Association Harajuku Omotesando Zelkova Tree Meeting, the Harajuku Takeshita Street Store Society and the Urban Planning Council, barrier free information will be publicized on routes from various public transport systems to the New National Stadium, and along those leading to tourist attractions, gourmet restaurants, and fashion spots. As the survey will be conducted on an area-basis and not a facility-basis, it will be possible to contribute to Barrier Free Urban Development.
Survey period: June - September 2016 (tentative)
Survey contents: Seeking out barrier free issues and needs, and checking solutions.
Survey area: The Harajuku - Omotesando area
Survey method: On-site surveys based on the accompaniment of the disabled.
A report is planned for autumn 2016.
Based on the survey results, recommendations and proposals regarding urban development offering rich accessibility will be made to store associations, retail outlets, companies and government organizations, and products and services taking full advantage of the strengths of DNP will be provided. In addition to improving consumer convenience through barrier free regional and urban development targeting the realization of a universal society, DNP will offer solutions that contribute to more pleasant communications in a variety of lifestyle venues, as well as expanding corporate businesses, aiming for total sales of 500 million yen in sales by FY 2020.