DNP Group Vision / Code of Conduct

Introducing the DNP Group Vision, Corporate Philosophy and Code of Conduct.

DNP Group Vision 2015

Shueisha, the corporate predecessor of DNP (Dai Nippon Printing Co., Ltd.), was founded in 1876. Its motto, "Run a civilized business," expressed the company's determination to contribute to Japan’s modernization and cultural enlightenment by making use of letterpress printing, which was the latest technology of that time.

This determination has been passed down to this day as the "DNP Group Vision 2015", which supports DNP’s business activities.

The three elements that compose the DNP Group Vision 2015: Corporate Philosophy, Business Vision and Guiding Principles are explained in further detail through the conceptual diagram below.

Corporate Philosophy

The DNP Group connects people and society, and provides new value.

The DNP Group

provides society with what individuals need,
provides individuals with what society needs.

Business Vision

Use P&I innovations to expand business, primarily in four growth areas.

P&I innovations

P&I refers to DNP’s overall strength in printing (P) and information (I), including technological capabilities and sales and project planning capacities. "P&I innovation" refers to the creation of new value-value that never existed before-by combining these various strengths with external resources and/or new ideas to create novel concepts, products, and services.

Four Growth Areas

  • Knowledge and Communication

    A future where people worldwide can expand opportunities for safe and secure communications and share and inherit knowledge

    DNP will provide value for nurturing culture and supporting people’s lives through comfortable communications. By producing information media services and content and enhancing services protected by information security, DNP will provide people with the information they want when they need it in an optimal format and will convey knowledge from generation to generation.

  • Food and Healthcare

    A future where people around the world no longer have anxieties about their own lives and can lead lifelong safe, secure and high-quality lives

    Amid a shift in global demographics and the ongoing decline in birthrates and aging of society in Japan, DNP will create value that supports safe and high-quality lives and helps people maintain their health throughout their lives. DNP will support the food value chain through its functional and hygienic packaging while also taking on the challenge of extending healthy lifespans through its life science-related businesses.

  • Lifestyle and Mobility

    A future that safely and securely protects all living spaces where people worldwide are mobile and lead their lives

    DNP will provide value in the form of high levels of safety and comfort in all spaces where people lead their daily lives, including at home, stores, offices and hospitals, as well as in cars and railway cars. We will add functions that create comfortable spaces and develop superbly designed products and combine these with the Internet of Things (IoT) to contribute to the realization of a smart society.

  • Environment and Energy

    A sustainable future that reduces environmental impacts and enables people worldwide to co-exist harmoniously with the earth

    DNP will accelerate the development of diverse products and services toward the realization of a sustainable society that achieves compatibility between economic development and protection of the global environment. We will combine strengths such as our highly functional films that control light and heat with our information technologies to provide value that enables resource and energy savings and helps preserve biodiversity.

Guiding Principles

Taiwa (dialogue) and Cooperation

Each member of DNP becomes a professional in his or her field. Actively and repeatedly engaging in taiwa and working together with people both inside and outside the company leads to the generation of original products and services that never existed in the past.

Taiwa (dialogue) and Cooperation-Focused Innovation

DNP Group Code of Conduct

We will act confidently with integrity and pride.

1. Contributing to the development of society
We shall contribute to the development of society by offering new values through our business.
1. Social contribution as a good corporate citizen
We, as members of a good corporate citizen living in harmony with society, shall deepen our ties with society and make social contributions through our solutions to various social issues and through our cultural activities.
1. Compliance with the law and social ethics
We shall contribute to the sustainable development of free and orderly market competition while assuming a fair and honest attitude at all times, in compliance with the law and social ethics.
1. Respect for human dignity and diversity
The dignity of humanity is of supreme importance to us. We shall respect diversity in the culture, nationality, creed, race, ethnicity, language, religion, gender, age and ways of thinking of all persons, and conduct ourselves in a disciplined manner.
1. Environmental conservation and realization of a sustainable society
We shall contribute to the creation of a sustainable society, so that we can pass on our planet and its abundant blessings to following generations.
1. Realization of a ‘universal society’
We shall work on the development and diffusion of easy-to-use functional products, services and systems so that everyone can live in safety and comfort, and thus contribute to the realization of a 'universal society' in which all kinds of people can lead pleasant lives.
1. Ensuring the safety and quality of our products and services
We shall strive to win over the satisfaction and trust of consumers in general and of our corporate clients by ensuring the safety and quality of our products and services.
1. Ensuring information security
We shall strive to ensure thorough security measures to protect information assets entrusted to us by our clients as well as those retained by the DNP Group itself (industrial secrets, personal information, intellectual property, etc.).
1. Proper disclosure of information
We shall take the initiative to disclose information in a timely and appropriate manner so as to have our own business and activities properly understood by our various stakeholders with the goal of maintaining a high degree of transparency.
1. Realization of a safe and vibrant workplace
We shall exert ourselves for the maintenance and improvement of the safe and hygienic conditions of our workplace and shall always endeavor to seek ways to implement new improvements. At the same time, we shall respect working styles suited to the diversity of our employees and make efforts to create a safe, healthy and vibrant working environment.